Digital signage is picking up speed across India. You see it in retail storefronts, food chains, banks, hospitals, schools, and even office lobbies. Screens have become the new way to communicate, advertise, and engage.
Pickcel is one of the well-known players in this space. But like most tools, it isn’t the perfect fit for every business. Some teams outgrow the pricing. Others need stronger local support, a simpler interface, bundled hardware, or better real-time updates across multiple screens.
If you’re exploring options because of one of these reasons, or you’re just starting your search, you’re in the right place.
In this blog, we will help you find the best Pickcel alternatives that actually match your requirements, whether you’re a startup experimenting with digital displays or a large enterprise rolling out hundreds of screens across locations.
Why Do Businesses Look for Pickcel Alternatives?
Pickcel serves many businesses well, but as needs grow, some users start noticing limitations that push them to explore other platforms. Here are the most common reasons:
- Higher Costs at Scale: Once deployments expand across multiple screens or locations, the per-screen pricing can feel steep. In some cases, older or non-commercial displays also require extra hardware or rooting, which increases the total setup cost.

- Interface and Mobile Access: The CMS works, but it could be faster and more modern. Limited support for mobile browser access can make quick edits or monitoring difficult for on-site teams.
- Content Workflow Friction: Some users experience delays in publishing content or need to reboot devices to sync updates. Requests for better campaign scheduling, updated templates, and simple editing tools (such as adding text overlays) come up often.

- Integration Gaps for Advanced Use Cases: As businesses mature, they often want their signage to connect with workplace tools, customer systems, or operational apps. When integrations take time or aren’t readily available, the platform becomes harder to align with automated or data-driven workflows.
- Basic Reporting and Insights: Teams managing multiple screens want deeper analytics to measure performance. Users mention that reporting feels limited and sometimes requires external validation.

These challenges don’t apply to everyone, but for growing brands, they’re often key triggers to search for Pickcel alternatives that are easier to manage, more affordable at scale, offer stronger support, and align better with evolving operational needs.
9 Top Alternatives to Pickcel Digital Signage in India
Here are some of the best Pickcel digital signage alternatives in India:
1. Acumen CMS
Acumen CMS is built for businesses that need simple, reliable, and scalable digital signage across multiple locations. The platform focuses on ease of use, fast setup, and real-time content control, making it suitable even for teams without technical experience.
Whether you’re running menu boards, corporate screens, or retail displays, the interface stays intuitive and quick to manage. What sets Acumen apart is its ability to operate at scale without slowing down.
It already powers 30,000+ screens across 24 cities, including India’s largest DOOH network. With support for Smart TVs, Android players, Windows devices, and large LED walls, it offers flexibility without locking you into a specific hardware platform.

Why Acumen CMS is the best Pickcel alternative:
- Real-time publishing and multi-location control
- Clean, beginner-friendly interface
- Strong India-based support and city-level deployment teams
- Cost-efficient for scaling networks
- Works seamlessly with POS, CRM, and enterprise apps
- Hardware-agnostic and ready for advanced automation
2. Ozonet Business Solutions
Ozonet Business Solutions has been in the cloud and enterprise tech space for over two decades, and its digital signage platform reflects that maturity. Their system allows businesses to control multiple screens from a secure cloud-based dashboard, making deployment and updates simple, even across many locations.

Alongside signage, they also offer services like WhatsApp Business API, IPTV, cloud telephony, and lead management solutions, which can be useful for brands looking for a unified tech partner.
3. Techworks Solutions
Techworks Solutions offers a complete digital signage ecosystem under one brand, including software, kiosks, LED displays, mounting systems, and interactive screens. Their cloud platform supports remote content control, dynamic scheduling, social media feeds, and multiple media formats, making it flexible for different use cases.

The interface is user-friendly, setup is straightforward, and built-in analytics, emergency alerts, and audio streaming add value for operational environments.
4. Wilyer
Wilyer is a well-known Pickcel alternative for enterprises that need deployment flexibility, whether fully cloud-based, on-premise, or even USB-driven for offline use. The platform supports diverse signage formats like digital menu boards, queue systems, notice boards, and DOOH networks, making it suitable for multi-use environments.

It works across Android, Windows, Linux, and Smart TVs, and includes useful features like live widgets, playback reports, and role-based access control.
5. Xtreme Media
Xtreme Media is a strong option for businesses seeking an end-to-end digital signage solution with hardware and software under one provider. The brand is known for its large LED wall deployments, 4K support, and strong after-sales service across India.

With thousands of installations in malls, airports, corporate spaces, and outdoor advertising, it’s built for environments where screen size, durability, and visual impact matter more than basic signage features.
6. Scala Digital Signage
Scala is a solid option for enterprises searching for a robust Pickcel alternative for large-scale digital signage networks. It’s designed for complex environments that require advanced workflows, detailed scheduling, and strict user permissions.

Along with the core CMS, Scala supports video walls, interactive kiosks, and data-driven displays, making it suitable for high-impact visual experiences across multiple locations. A dependable choice if you need long-term scalability, centralized control, and enterprise-level customization.
7. Zeetaminds
Zeetaminds is a lightweight, cost-effective alternative to Pickcel, designed for businesses that need basic digital signage without complex workflows. The platform offers easy cloud-based content scheduling, remote device management, and quick deployment, often in just a few minutes.

It supports Smart TVs, SoC displays, and external media players, giving small teams flexibility with existing hardware. With a clean interface and simple workflows, it’s ideal for straightforward signage needs like menu boards, storefront screens, corporate updates, and promotions.
8. Aidio
Aidio offers digital signage alongside its own Android-based displays and kiosks, which can simplify deployment for businesses that prefer a single vendor for both hardware and software. The platform supports touchscreen interfaces, edge AI features, and optional add-ons such as scanners or cameras, depending on the use case.

Since Aidio manufactures the hardware in-house, customization and integrations are possible when needed, making it suitable for interactive setups and kiosk-driven environments.
9. Bitsy Displays
Bitsy Displays is a good Pickcel alternative for teams that want both digital signage hardware and CMS from the same provider. Their platform works across Android, Tizen, webOS, and Windows, and supports major display brands like Samsung, LG, Sony, and Panasonic.

Users can schedule playlists, manage multiple screens remotely, and check live snapshots for monitoring. With options like kiosks, video walls, menu boards, and content support, Bitsy offers a straightforward setup for businesses looking for a complete signage ecosystem.
Comparison Table: Pickcel vs Top Alternatives in India
Instead of comparing features one by one, this table gives you a quick side-by-side view of how Pickcel stacks up against the top alternatives in India.
| Platform | Best Fit | Support Type | Key Strengths | Common Limitations |
| Acumen CMS | Multi-location retail, QSR, healthcare, DOOH | Strong India-based support | Real-time sync, easy UI, scalable pricing, hardware-agnostic, API-ready | Best features benefit multi-location users (may be more than needed for very small setups) |
| Ozonet Business Solutions | Hospitality, retail, cinemas | India support | Cloud-based, affordable, bundled services (telephony, WhatsApp API, IPTV) | Fewer advanced automation features compared to enterprise platforms |
| Techworks Solutions | Retail, kiosks, interactive setups | India support | Software + hardware ecosystem, dynamic scheduling, IoT & social feed support | May feel feature-heavy for simple signage needs |
| Wilyer | Enterprises with varied deployment modes | Global + India | Cloud + on-prem + offline USB mode, supports many formats, role-based access | UI isn’t as modern as newer platforms |
| Xtreme Media | LED walls, malls, airports, large display projects | Strong on-ground service | Hardware + CMS in one system, 4K and large-format support | Premium pricing, best suited for high-budget rollouts |
| Scala Digital Signage | Large enterprise and high-security environments | Global + India offices | Enterprise workflows, role permissions, kiosk + video wall support | Learning curve is higher; expensive for small users |
| Zeetaminds | Small businesses, franchises, cafes | Global remote support | Very affordable, simple scheduling, fast setup | Limited advanced enterprise controls |
| Aidio | Interactive kiosks & Android-based displays | India-based | Hardware + signage software, supports sensors and customization | Software ecosystem still growing; more hardware-centric |
| Bitsy Displays | Businesses wanting hardware + CMS together | India service | Supports multiple OS, remote scheduling, grouping, monitoring snapshots | Limited automation features compared to enterprise-first platforms |
What to Look for in a Pickcel Alternative (Buyer’s Checklist)
Here’s what you should look for while choosing a Pickcel Alternative:
- Look for a platform that’s easy enough for staff to manage content without constant IT support.
- Ensure pricing remains reasonable as your screen network grows.
- Check whether the CMS can control and update multiple locations from one dashboard.
- Prioritize providers with fast, local installation and support if something goes wrong.
- Confirm the system can push updates in real time without manual syncing.
- Make sure it supports API integrations or automation for POS, CRM, or operational tools.
- Verify the platform is stable and reliable for 24/7 playback.
- Check compatibility with devices you already use, like Smart TVs, Android, Windows, or custom players.
- Look for strong access control and security features to manage who can publish or edit content.
- Make sure the solution is already proven in your industry and supports the workflows you need.
Conclusion
Choosing a digital signage platform is a long-term decision that impacts how smoothly your team can manage screens and how well the system grows with your business.
The right solution should align with your workflow, be easy for your team to learn, scale without unnecessary cost, and provide dependable support. If you’re looking for something built for Indian operations and multi-location rollouts, Acumen CMS is a strong place to start.