In today’s rapidly changing retail world, filling the shelves is not enough. About 70% of customers say that digital signage affects their purchase decisions.
To stand out, brands require smart tools that attract attention and increase the selling price. This is where upselling and cross-selling with digital signage promote add-ons and increase the size of the basket.
Digital signage helps affect customer options, combining real-time content, visuals, and smart product suggestions. Let us see how it can run with cross-selling and retail growth.
Key takeaways:
- Visual content makes customers comprehend the value of products, prompting them to select high-end products or complement them with related products.
- Merchants can drive sales without additional staff effort using digital signage to offer bundles, upgrades, and promotions.
- Without the need for technical knowledge, solutions like Acumen CMS make it simple to manage, schedule, and refresh content at any time.
- Digital signage increases upselling and cross-selling by displaying intelligent product recommendations in real-time.
What Are Upselling and Cross-Selling in Retail?
Before we dive into knowing how upselling and cross-selling work in retail. Let’s understand what it means.
Upselling Definition
Upselling refers to involving and encouraging customers to buy a more expensive version of a product or upgrade it.
For example, suggesting a customer buy a more valuable and new product, a phone model, instead of choosing the basic models.
Cross-Selling Definition
Cross-selling is known for promoting related or supplementary products.
For example: The cross-selling strategy recommends a screen protector or other phone accessories to a customer after they purchase a phone model.
Both tactics are essential for raising the average order value in retail services. Digital signage also aids in the dynamic and visual application of these tactics.
Role of Digital Signage in Enhancing Sales Strategies
Retail digital signage uses screens to present compelling, customised information in real time. Through the use of intelligent content platforms such as Acumen CMS, organisations can schedule offers, execute targeted campaigns, and remotely update displays at different locations.
Digital signage:
- Captures attention using motion graphics
- Educates with product comparisons and advantages
- Persuades customers at the point of decision
Its capability to vary content depending on time, stocks, or customer actions makes it a formidable upselling and cross-selling tool in any retail environment.
How Does Digital Signage Support Upselling?
Digital signage, when applied strategically, can direct customers toward premium products without being too noticeable.
Displaying Premium Options
Digital signage can showcase side-by-side comparisons, customer ratings, and high-definition images of premium product alternatives.
For instance, a sign in a shoe shop may illustrate how comfortable and equipped with added features a premium sports shoe is compared to a regular one.
Emphasizing Value-Add Features Visually
Many customers wouldn’t know about product upgrades or enhanced features unless they’re visually displayed. Digital signage is able to show these features in action, such as showing noise cancellation on a high-end headphone via a video demo, making the upgrade more desirable.
Promotional Offers on High-End Products
Flash sales and timers for upgraded products on screens create urgency. Not only do they grab attention, but they also compel customers to make the purchase quickly, increasing conversions.
How Does Digital Signage Power Cross-Selling?
Cross-selling is about intelligent product associations, and digital signage facilitates this in a seamless and effective way.
Intelligent Recommendations Based on Buyer Journey
Platforms like Acumen CMS enable digital signage to display tailored recommendations through integration capabilities.
For example, if someone buys a camera, the screen next to it might suggest tripods or memory cards.
End-of-Aisle Product Pairing Displays
Shops can put screens at the end of aisles or at the checkout with combinations like “Don’t Forget These Essentials” or “Complete Your Look” to encourage customers to buy more.
Personalized Cross-Sell Offers with Sensors or AI
More sophisticated digital signage installations can employ motion detection or facial recognition to personalize content.
For example, a male consumer in the grooming section could be shown a trio of razors, shaving cream, and aftershave together through a dynamic screen because of a bundle offer.
Real-Life Use Cases of Successful Upselling & Cross-Selling with Digital Signage
To know how upselling and cross-selling had worked in real-life cases and increased their sales directly.
| Case 1: Fashion Stores Fashion retailers use digital mirrors or displays to suggest matching accessories, like bags, shoes, and scarves that go well with a dress the customer is wearing. |
Case 2: Quick Service Restaurants Upselling with digital menu boards works by showcasing combination meals or larger sizes. For example, offering “Go Large for ₹30 Extra” can lift the order value immediately. |
| Case 3: Electronics Retail Tech retailers employ interactive digital displays to package accessories such as chargers, cases, or extended warranties with the primary sale. Shown bundled with graphics, such offerings create perceived value. |
Benefits of Using Digital Signage for Upselling & Cross-Selling
Some of the following benefits of using digital signage for upselling and cross-selling are:
- Increase Average Order Value (AOV): Strategically promoted upgrades and bundles drive more revenue per customer.
- Impulse Purchases: Appealing visuals impact last-minute additions.
- Cuts Staff Dependency: Screens speak for themselves, minimising floor staff strain.
- Easier Content Updates: Remote management using Acumen CMS and other platforms saves time and prevents inconsistencies.
Enhances Customer Experience: Interactive visuals and intelligent recommendations enhance the shopping experience.
Best Practices to Maximize Sales Using Digital Signage
With Acumen CMS and other tools, companies can streamline these habits, monitor performance, and fine-tune campaigns. Some of the following important tips are:
- Keep Messages Brief and Concise: Customers only scan screens—make every second count.
- Utilise High-Quality Images: HD photos and motion graphics capture more attention.
- Include Clear CTAs: “Try Now”, “Upgrade Today”, or “Limited Stock” is effective.
- Combine with POS and CRM: Utilise data to show suitable promotions and track campaign success.
- Test and Optimise: A/B test content and see which screens or messages lead to more sales.
Tools and Technologies for Digital Signage Performance
Businesses can use these tools to hone their cross-selling and upselling strategies based on what truly works.
- Motion and Heat Sensors: Pick up movement to trigger content display at the optimal time.
- Content Management System (CMS): Acumen CMS is a powerful platform that allows you to schedule, manage, and customise content remotely from locations.
- AI-Powered Analytics: Real-time customer interaction insights, dwell time, and engagement rates.
- Interactive Kiosks: Touchscreen terminals for customer-led discovery.
Why It’s Time to Invest in Digital Signage with Acumen CMS?
Digital signage offers unmatched potential to boost your revenue, regardless of whether you run a consumer electronics store, a QSR, or a retail chain.
In upcoming years, customers will demand interactive and informational experiences. Upselling and cross-selling with digital signage is not only a trend; it’s a strategic investment that generates high ROI.
With Acumen CMS, you can automate campaigns, personalize offers, and increase additional sales all hands-free. It’s the ultimate solution to turn your retail space into a dynamic sales machine.
Conclusion
Digital signage closes the loop between passive browsing and active buying. From recommending a higher-end product to packaging complementary items, upselling and cross-selling with digital signage makes relevant, revenue-driven interactions.
Acumen CMS enables you to control this process easily, optimising your in-store experience as smart and customised as your e-commerce presence.
FAQs
Digital signage displays dynamic content that highlights upscale choices and associated goods. It raises the overall value of each purchase by reminding clients of upgrades or packages they might not have noticed.
You can change and manage with a smart CMS such as Acumen CMS. It will help you change pricing, promotion and graphics in one or more locations without any technical help.
You can drag, drop, and schedule content on the straightforward dashboard of Acumen CMS. It is designed for business owners who want results without having to deal with technology.
You can play videos, product comparisons, customer reviews, limited-time offers, and bundle deals. All these formats are supported by Acumen CMS, so you can easily create impactful campaigns.
