India’s digital signage companies are expected to grow at a 15.4% compound annual growth rate. This expansion is due to the growing demand for the industry in the retail, BFSI, healthcare, education, transportation, and government segments.
Top digital signage companies connect with their customers. Whether you’re a retail store owner, a school, or a corporate office, selecting the correct digital signage company can assist you in grabbing people’s attention.
Within this guide, we will show you the best digital signage companies of 2025, what to look for in terms of features, and why the correct provider can make all the difference.
What is Digital Signage?
What Is Digital Signage?
Digital signage is the display of multimedia information, such as ads, menus, announcements, or interactive content on electronic screens. It is commonly seen in shopping malls, airports, hotels, hospitals, and even schools.
How Does It Work?
It uses a combination of hardware and software to deliver real-time, dynamic content.
Why Does Choosing the Right Digital Signage Provider Matter?
Your digital signage solution partner is not a vendor; they’re your communication and marketing partner for the long duration.
Here’s why the decision is important:
- Improved uptime and fewer technical issues
- Simplicity for your internal team
- Custom content for your brand
- Features that scale to grow with you
- Integration with analytics and other products
Top Digital Signage Providers in India for 2025
Selecting the right provider in India can be confusing when options vary by software, pricing, support, and customisation levels. We’ve listed below the Top 10 Digital Signage Providers in India, giving you a clear comparison of each brand’s strengths.
1. Acumen CMS – Built for Indian Businesses from Day One
Acumen CMS is built to serve Indian businesses across retail, healthcare, education, and offices. It supports real-time content updates, multi-location control, and display scheduling without technical complexity. The dashboard is easy to use, with transparent pricing starting at ₹700 per month.
Best for: Cost efficiency, customization, ease of use, and local support
| Pros | Cons |
| Built for Indian Businesses | Currently India-Focused |
| Simple, no-code dashboard | Limited Advanced Features for Large Enterprises |
| Cost-Effective & Transparent Pricing | |
| Highly customizable layouts and display rules | |
| Real-Time Content Management | |
| 24/7 local support with onboarding |
2. Techworks
Techworks offers a range of digital signage solutions, including LED displays, kiosks, and interactive systems. Their offerings are designed to cater to various sectors such as retail, hospitality, and corporate environments. The company provides both hardware and software solutions, aiming to deliver comprehensive digital signage experiences.
Best for: Customizable display solutions across diverse environments
| Pros | Cons |
| Wide variety of display options | Limited information on pricing and support services |
| Integrated hardware and software solutions | May require consultation for tailored solutions. |
| Customizable to specific business needs |
3. Firstouch Solutions
Firstouch Solutions is a Delhi/NCR-based provider with more than two decades of experience in manufacturing digital displays and kiosks. It offers ISO-certified hardware and an in-house CMS solution tailored for businesses requiring end-to-end customisation.
Best for: Custom-built digital signage solutions for Indian environments.
| Pros | Cons |
| In-house development and manufacturing | Limited templates for DIY content users |
| Offers full-stack digital signage solutions | Less suited for businesses seeking plug-and-play setup |
| Customizable interface and hardware options |
4. Xtreme Media
Xtreme Media brings decades of experience in digital signage and LED display manufacturing. The company has delivered large-format installations for institutions. It offers its own CMS platform and integrates with various display formats such as video walls and outdoor signage.
Best for: Government and enterprise-scale digital signage deployments.
| Pros | Cons |
| Long-standing expertise in LED and video wall installations. | Premium-level offerings may exceed SME budgets. |
| In-house CMS and integration support. | Focus is more hardware-centric; CMS usage may need guidance. |
| Trusted by major banks and government projects. |
5. Intelisa
Intelisa operates in multiple countries and is now growing in the Indian market. It provides cloud and local server-based CMS options, with secure control panels and a focus on display reliability.
Best for: Hospitality and multinational use cases.
| Pros | Cons |
| Cloud-based and on-premise options | No ready-made templates |
| High-security protocols | Limited flexibility for Indian SMEs |
| Works with brands like Café Coffee Day | High pricing |
6. Ozonet Business Solutions
Ozonet provides digital signage solutions that integrate with cloud telephony, lead management, and WhatsApp Business APIs. Their platform supports centralised content management, aiming to enhance customer engagement across various industries.
Best for: Cloud-based digital signage with integrated communication tools.
| Pros | Cons |
| Integrated communication and signage solutions | Dependence on stable internet connectivity |
| Centralised cloud-based content management. | Potential delays in product delivery |
| Experience across multiple sectors. |
7. Aiddition Technologies
Aiddition specialises in interactive displays and kiosk software, offering products like ‘Aidio’ and ‘Go SelfServe’. Their solutions are tailored for sectors such as retail, hospitality, and banking, focusing on enhancing customer interaction and streamlining operations.
Best for: Interactive kiosks and self-service solutions.
| Pros | Cons |
| Comprehensive interactive kiosk solutions. | Limited information on integration capabilities. |
| Customisable hardware and software packages. | May require significant initial investment. |
| Suitable for various industry applications. |
8. Pickcel
Pickcel is a digital signage software provider catering to clients across different countries. It supports video walls and real-time content scheduling and offers a cloud-based CMS. The platform is designed for mid- to large-scale deployments and includes integration with design widgets and apps.
Best for: Enterprises with complex display needs.
| Pros | Cons |
| Wide range of design templates and widgets | Slightly complex for first-time users |
| 14-day free trial | Advanced features may require onboarding help |
| Cloud-based CMS |
9. Scala India
Scala India provides advanced digital signage systems focused on visual storytelling, 3D content, and advertising applications. Its platform supports extensive customisation and integrations with third-party apps.
Best for: Advertising agencies and marketing-led displays.
| Pros | Cons |
| Highly customizable and API-ready | Premium pricing |
| Offers display training | Steep learning curve |
| Supports third-party integrations | Better suited for medium- to large-scale setups |
10. VirtuBox
VirtuBox specialises in interactive kiosk displays with IEC & ISO certification. It is commonly used in exhibitions, retail demo zones, and info desks. It supports touchscreen interfaces and offers modular CMS tools with customisable UI options.
Best for: Touchscreen kiosk-based businesses.
| Pros | Cons |
| Touchscreen focus | Limited screen type options |
| Customizable interfaces | Costly CMS |
| Strong branding features | Fewer third-party integrations |
Key Features to Look for in Digital Signage Providers
Selecting from the best digital signage vendors takes more than a glance at company names. Check the following functionalities:
1. Content Management System (CMS)
A good CMS is the foundation. It must allow you to:
- Upload and schedule content with ease
- Keep track of screen performance
- Manage playlists and templates
2. Cloud-based Access
With cloud CMS, you can control content online from any location, a must for multiple sites.
3. Real-time Updates
Guarantee the provider offers instant or planned updates for promos, events, or reminders.
4. Support for Multiple Screens
If scaling is in your future, select a system that supports multiple screen management through a single dashboard.
5. Capabilities for Integration
The provider must integrate with:
- Social media streams
- Weather applications
- POS systems
- Google Drive or Office tools
Benefits of Using Digital Signage for Businesses
Investing in a digital signage solution has numerous benefits:
- More Engagement: Moving images generate more interest than still boards or posters.
- Dynamic Content: Change content at any time — no reprinting banners or menus.
- Affordable Advertising: After installation, signage can operate for years, eliminating advertising expenses.
Real-Time Messaging: Whether it’s a flash sale or critical update, content can be sent in real time.
How to Choose the Right Digital Signage Provider?
To choose the right digital signage provider, start by defining your business goal. Then evaluate each vendor on software usability, hardware compatibility, pricing transparency, and support reliability.
Here’s how to break it down:
- Define your signage goal: Know what you want the system to do. Retail stores may need promotional displays, while hospitals might prioritise queue updates or internal dashboards.
- Evaluate CMS features: The CMS should be easy to use, support remote content updates, and handle multiple screens across locations.
- Check for pricing and support clarity: Make sure pricing includes setup, updates, and support. Ask about upgrade paths and response times.
- Test the product before buying: Request a trial or demo to evaluate ease of use, loading speed, and whether it works with your existing screens.
Choose a provider with a long-term fit: Look for vendors who offer onboarding, flexible scaling, and support that fits your business hours and setup.
Why is Acumen CMS a Leading Digital Signage Provider in India?
Among India’s leading digital signage solution providers, Acumen CMS is notable for offering performance with affordability.
- Local Support & Customization: Unlike international solutions, Acumen is sensitive to local needs such as language support, local content presentation, and bandwidth issues.
- Trusted by Indian Brands: From educational institutions to retail companies, Acumen CMS is already driving thousands of screens across India.
Tailored Content Strategy: You can develop personalised content for each screen, location, or store.
Tips to Maximize ROI from Digital Signage
Some of the following tips to maximise ROI from digital signage are:
- Use Compelling Pictures: Spend money on good graphics and animation.
- Make Content Fresh: Keep updating to sustain viewer interest.
- Leverage Analytics: Monitor viewer engagement and screen performance.
- Sync Content with Objectives: Show messages that help users achieve your marketing or communications goal.
Conclusion
If you’re looking for a dynamic, reliable, and cost-effective digital signage solution with a powerful CMS, Acumen CMS is worth trying. Acumen has successfully deployed over 30,000 digital screens across 6,000+ locations in 24 cities across India.
Acumen is also the trusted signage and CMS partner for leading brands like eClerx, Coca-Cola, Continental Coffee, and Anarock. If you want to experience how Acumen can work for your business, schedule a free demo today.
Frequently Asked Questions
Acumen CMS is a top digital signage provider in India. It offers easy-to-use software, live updates, and budget-friendly plans.
Acumen CMS is built with simplicity, performance, and Indian businesses in mind. Unlike other vendors, it provides:
– Local support
– Simple, user-friendly content management
– Industry-specific custom solutions for each industry
Yes! With Acumen CMS, you can control multiple screens at various locations from a single dashboard. You’re able to schedule content, monitor screen performance, and send real-time updates remotely. Ideal for retail chains, franchises, and schools.
Acumen CMS digital signage seizes the spotlight, places emphasis on promotions, and brings dynamic content that affects customer choice in real time.
With the latest promotions, new releases, and interesting imagery, companies can increase walk-ins and impulse buys, making marketing screens money machines.
