Digital signage is a game-changer across industries, as it fulfills numerous business purposes. Organizations are using digital signage for customer communication, brand promotion, advertising, entertainment, and more.
According to the research conducted by M-Cube, a UK-based retail leader, 91% of retailers have experienced revenue increases after investing in digital signage solutions.
You can also boost your profits by choosing the right digital signage provider. As there is a flood of digital signage providers in India, it has become extremely difficult to pick the right provider.
In this blog, we have listed 10 digital signage providers that you can consider for your display needs. We will critically examine all ten providers so you will understand which offers the perfect balance of affordability, advanced features, and reliable customer support.
What is Digital Signage?
In simple terms, a digital signage solution is a system that employs electronic displays to convey information, ads, or various types of content. You can see these displays in shopping centers, airports, dining establishments, and even in small-scale venues like cafes and food kiosks.
Key Components of Digital Signage:
- Hardware: Screens, media players, and mounting systems.
- Software: Content management systems (CMS) that allow you to control and update displays remotely. CMS is the most important component of digital signage as it allows you to upload, schedule, and monitor content easily.
- Content: Multimedia, templates, or interactive visuals designed to engage viewers.
Digital signage solutions offer flexibility and can be customized to suit the unique requirements of sectors such as retail, healthcare, and education.
Key Features to Look for in Digital Signage Providers
Before choosing a digital signage provider for your business, ask these 5 questions yourself. If you get positive answers to all of them, then only go with it.
- Can the solution handle your current needs and expand as your business grows?
- Does the provider offer powerful and user-friendly CMS software for seamless content updates?
- Is digital/ electronic signage and its CMS software cost-effective?
- Can the provider customize the solutions to suit your specific industry requirements?
- Does the provider offer reliable after-sales support for troubleshooting and upgrades?
In short, look for scalability, CMS software, cost, customization, and support teams to ensure long-term success in your digital signage investment.
Let’s quickly look at these 5 key features to clearly understand them.
Scalability
- Your business may be small right now, but what about five years from now?
- Your providers should be able to handle your dynamic business needs, such as more screens, locations, and content.
- Also, upgrading your streaming subscription should be as simple as upgrading your mobile plan. Because constantly changing your digital signage provider according to your changing business needs may hamper your growth and efficiency.
CMS Software
- CMS is a brain of digital signage that allows you to create, upload, and manage your content.
- Make sure it is smooth, user-friendly, and does not require a technical expert to handle it.
- You should be able to schedule, update, and manage your content across all the screens in just a few clicks.
Cost
- Before making the purchase, make sure there are no hidden charges; there should be transparency in pricing.
- Evaluate both short-term costs (like setup) and long-term value (maintenance and upgrades).
- In India, Rs. 25,000/- is enough for digital signage to fulfill your basic marketing or content needs.
Customization
- Custom solutions make your signage truly stand out and serve your purpose. A one-size-fits-all approach doesn’t work for every business.
- Whether you’re in retail, healthcare, education, or hospitality, the provider should tailor solutions to your goals.
- Look for features like branding, layout flexibility, or content formats specific to your audience.
Support Teams
- Look for an electronic signage provider who will not disappear after installing the system.
- Check if your provider has a responsive support team for quick fixes when things go wrong.
- Strong after-sales support ensures peace of mind and smooth operations.
Top 10 Digital Signage Providers in the Indian
Acumen is one of India’s emerging Digital Signage and CMS software providers. You will find all the 5 key features in Acumen, which we have discussed earlier in the article. We have listed Acumen at the top of the “Digital Signage Providers” list, and here is why –
- Limitless Customization
Acumen knows very well that every business and its needs are different; therefore, it offers “limitless customization” to tailor unique needs.
It doesn’t matter which sector or size your business belongs to.
- Training & Support
Whether you’re new to digital signage or transitioning from another platform, Acumen offers seamless onboarding training sessions to get you started.
Acumen’s dedicated support team is always ready to assist you with technical or operational concerns. The support services include troubleshooting assistance, software updates, and personalized guidance tailored to your specific needs.
With 24/7 support, Acumen ensures uninterrupted solutions for your business.
- User-friendly Interface
Acumen CMS software’s clean and clear dashboard will allow you to easily manage the content you want to display on your digital signages/ screen.
You don’t need to be a techy person or have special training to handle Acumen CMS. Handling the dashboard is as simple as using a smartphone.
- Cost-Effective
The subscription plan for Acumen CMS starts at Rs. 700, making Acumen one of India’s most affordable and cost-effective CMS software.
A demo plan is also available if you want to experience the software before making a purchase. For detailed information, visit the Acumen Pricing page.
- Pickcel
Pickel is one of the leading software digital signage providers in India. It offers various solutions, such as video walls, queue management systems, and electronic billboards. Pickcel has around 5500 customers and more than 1,00,000 screens across 30 countries.
Pros | Cons |
Highly customizable Offers design tools, professional templates, and some apps for content creationFree 14-day of trial on its CMS Software | Hard to manage for those new to digital signage and CMS |
- Scala India
If you need electronic signage for something like marketing or promotion, then Scala is perfect for you. Scala’s video walls and 3d displays are the best way to grab the attention of your potential customers.
Pros | Cons |
Extremely feature-richProvide 3D displaysBest for advertising agenciesProvide training to clientsCompatible with third-party applications and APIs | May need technical knowledgePremium pricing may deter small businesses.The steeper learning curve for beginners. |
- ScreenCloud
ScreenCloud is one of the leading digital signage providers based in the US. Many multinational companies such as Coca-Cola, Siemens, and GAP rely on ScreenCloud to meet their digital signage needs.
One of the negative sides of ScreenCloud is that it does not provide the option to customize digital screens according to the needs of the business or marketing team.
Pros | Cons |
Free trialEasy to setupMobile-friendly CMSIdeal for mid to large-sized businesses.Highly SecureEasy-to-use CMS | Higher costs for large-scale implementations.Limited to basic analyticsNo customization |
- Yodeck
Yodeck is a cloud-based digital signage solution designed for businesses of any size. It is considered an affordable and flexible solution in retail, hospitality, education, and corporate environments.
It has a user-friendly, intuitive interface that can help businesses manage their content remotely. With a drag-and-drop interface, it schedules and updates content with no effort at all, as it supports Raspberry Pi and other hardware.
Pros | Cons |
Free to use for a single screen. Best for businesses with advanced analytics and content needs25 types of digital signage are availableSupports 15+ industriesLow Maintenance | Lack of industry-specific customizationLimited in pre-built templates |
- Extreme Media
Extreme Media is a Mumbai, India-based manufacturer and seller of electronic screens. Many business organizations and government bodies such as SEBI, INOX, and Axis Bank are using digital screens developed by Extreme Media.
Unlike other digital signage providers, Extreme Media offers 7 years of warranty on its products along with reliable after-sales service. Another key feature that sets Extreme Media apart is its advanced power optimization, which can help you save up to 50% of energy.
Pros | Cons |
7 Year WarrantyCompatible with 12 international quality standardsBest after-sales support50% power saving | Limited customizationExpensive as compared to its competitorsNo pre-built templates are available |
- Intelisa
Intelisa is one of the new players in the digital signage industry, and it provides high-quality products. It has established a strong and reputed presence in countries like the USA, Canada, Qatar, the UAE, and Australia.
Now, the company is expanding its business in India. Currently, Intelisa is working with firms like Cafe Coffee Day and the Grand Hyatt hotel chain in India.
Pros | Cons |
Various types of digital screens and video walls are available, including personalizationsAccess to cloud-based softwareIntelisa can be hosted on a local server, tooA free trial is availableSecurity is on par with global standards | No customizationzero pre-built templatesHighly expensive and may not suit small businesses |
- LG
LG is a globally trusted brand known for its quality and innovation. With LG digital signage, you not only get stunning visual displays but also cutting-edge features like high resolution, durability, and smart connectivity.
Strong technical support and smooth CMS are some of the USPs of LG digital signage solutions.
Pros | Cons |
Premium qualityHighly durableEnergy-efficient and eco-friendly modelsUser-friendly CMS software (SuperSign) for easy content managementHighly customizableStrong technical supportReliable customer support | More suited to advanced users or enterprisesNot cost-effective for small businesses. |
- Samsung
Samsung digital signage is transforming the way Indian businesses reach their customers. These high-tech screens are much more than mere screens; they are a robust marketing tool to ensure your message cuts through.
Whether in retail stores, restaurants, or offices, Samsung’s displays captivate your audience with rich visuals and dynamic content.
Pros | Cons |
Wide range of high-quality displays, including LED, LCD, and interactive touchscreensSuperior picture quality and durabilityIntegrated solutions with Samsung’s proprietary software, including MagicINFO CMSStrong technical support and service networkEnergy-efficient models for sustainable operations | Premium pricing may not suit small businessesProprietary CMS (MagicINFO) may limit integration with other systemsMagicINFO CMS is complex to handleIt may not be cost-effective for single-location setups |
- VirtualBox
VirtuBox electronic signages are known for their highly interactive touchscreen kiosks. Like Acumen and other leading digital signage providers, V irtuBox provides various customization options. This will help your business offer a rich and smooth buying experience to your customers.
Pros | Cons |
Touch Screen KiosksIEC & ISO Certified Versatile Customization | Only one type of digital screen is available, i.e. touch screenExpensive CMS softwareFewer integrations |
Benefits of Using Digital Signage for Businesses
- Enhanced Engagement: Better communication with customers and employees.
- Cost-Effectiveness: Reduced printing and distribution costs (include “cost-effective digital signage solution”).
- Versatility: Adaptability across industries like retail, hospitality, education, etc.
- Real-time Updates: Flexibility to update content dynamically.
- Increased ROI: How digital signage drives sales or enhances brand visibility.
How to Choose the Right Digital Signage Provider for Your Business
With so many choices, choosing the right digital signage provider can be overwhelming. However, focusing on the following steps can simplify the process and help you make an informed decision:
Understand Your Business Needs and Goals
Before you begin exploring providers, define what you are looking to achieve with digital signage.
Are you looking to boost customer engagement in a retail store?
Do you want to share real-time updates in a healthcare facility or transportation hub?
Is your goal to enhance classroom interaction in an educational setting?
Defining your requirements allows you to clearly pinpoint the features and solutions that match your industry and business operational needs.
For instance, a retail company would be looking for interactive displays, while a transportation hub might be looking for strong real-time update capabilities.
Compare Suppliers on Features, Pricing and Reviews
As per the above discussion, you can clearly see that not all providers offer the same features or price ranges; thus, it is vital to compare them thoroughly.
Features: Look out for critical features, such as ease of using a content management system, remote control for content, scalability, and customization options.
Price: Determine whether the vendor is offering the best deals that are price-effective while still maintaining the quality needed. Be watchful of surprise costs associated with support or software upgrades.
Reviews: Read the review testaments of other companies and their success stories as reliable providers.
Do not be afraid to ask fellow users of the service about reliability, support, and how satisfied they are. There are thousands of review videos available on YouTube that you can refer to before making a purchase.
Scalability and Long-Term Support
As your business grows, your digital signage solution should grow with you. It is a necessity for companies looking to expand or open new locations.
Pick a provider that will scale with your company. Make sure the solutions offer flexibility to easily add more screens, users, or locations when the time is right.
Ensure that the provider has a strong support system. Long-term support on technical issues, software updates, and maintenance is vital in preventing operational disruptions.
For instance, a retail chain opening in a new city would require a provider that can easily scale up the signage network.
Shortlisted Providers Trial or Demo
Always test the solutions offered by your shortlisted providers before making the final decision. Ask them to give you a demo or trial to understand their CMS and see if they fit your requirements.
Examine the user-friendliness, responsivity, and overall feel of using their software.
See if their system can integrate easily with existing hardware or software if you already have some kind of digital signage deployed.
Trying out the demo provides firsthand experience and highlights the risks of investing in a solution that might not suit your business.
Wrapping it Up
By now, it might be pretty clear to you that the digital signage solution must depend on your business type and the goals that you want to achieve.
If you want a dynamic, modern, and affordable digital signage solution with a powerful CMS, then you must try Acumen CMS. Acumen has already installed more than 30,000 digital screens at 6,000 different locations, covering 24 cities across India.
Acumen is the trusted partner for global giants like eClerx, Coca-Cola, Continental Coffee, and Anarock for their signage and CMS needs.
If you also want to see the magic of Acumen, then Schedule a Demo right now.
Frequently Asked Questions
Digital signage services include hardware, software, and content management solutions to display dynamic content like ads, updates, and promotions on digital screens for enhanced engagement.
Installation costs vary from ₹15,000 to ₹2,00,000 depending on screen size, hardware, software, and customization, with additional expenses for maintenance and content management solutions.
Yes, digital signage can boost sales by up to 30% by enhancing customer engagement, promoting targeted offers, and creating a visually appealing shopping experience.