In today’s digital age, it is difficult for companies to gain attention. And approximately 65% of end users intend to grow their spending on digital signage by buying new displays. The remaining 42% use more money on content creation.
The benefits of digital signage are far beyond the display of information. It helps in revolutionising how businesses interact with their customers. Digital signage can assist in providing real-time information, strengthening brand visibility, and more.
So, if you’re interested in increasing your sales, let’s see how Acumen CMS can provide you with the solutions to facilitate this change.
Key takeaways:
- Digital signage facilitates the sharing of information instantly and unambiguously in any business environment.
- It enhances customer focus, internal communication, and sales.
- Companies save money and time by changing displays digitally rather than printing.
- Platforms such as Acumen CMS simplify the operation of digital signage
What is Digital Signage?
A digital signage or visual display is a form of LED screens, interactive panels, and video walls used to present multimedia content. It is controlled by using a CMS that helps users to schedule, update, and personalise content remotely in real time.
The signage board is different from conventional print media, as it’s dynamic and keeps businesses abreast and up to date. It is applicable for all types of businesses, like stores in shopping malls, schools, companies, etc.
Top 8 Key Benefits of Digital Signage for Business You Should Know About
Once you install digital signage in your office, retail store, gym, or educational institution, it starts offering numerous benefits from day one. Here are the 8 benefits of digital signage:
1. Enhanced Visual Engagement
The most compelling advantage of digital signage is that it can register on people’s radar very fast. With a digital signage display, it is easy to get the attention of customers as compared to the traditional way.
Colorful images and videos grab attention much faster than boring old posters or banners. And with an application like Acumen CMS, it helps you to create brand-centric content.
2. Increased Sales & Revenue
The report published by Anastasia Nanni & Andrea Ordanini on “The Impact of Digital Signage on Customers” shows that digital signage increased customer spending on products by approximately 22.5%.
That means digital signage not only grabs the attention of the customers but also boosts revenue. Due to this, many national and international brands across all sectors, including QSR and retail, are installing digital signage in their stores.
3. Real-Time Content Updates
Traditional signage takes time and funds to maintain. Digital signage can be updated in real-time with the touch of a few buttons. This is important for businesses where information needs to be updated often, including:
- Flight schedules at airports
- Emergency alerts in schools or hospitals
- Daily menus at restaurants
Acumen CMS has a flexible dashboard where users can update multiple screens from one platform and have information stay up-to-date.
4. Cost-Effectiveness
The upfront cost of screens and software might appear high, but long-term savings are significant. Reprinting posters, hiring installers, and dealing with logistics is no longer necessary whenever content is updated.
With time, the major advantages of digital signage are:
- Decreased recurring expenses
- Less paper usage
- Minimized reliance on manual updates
Solutions like Acumen CMS allow companies to expand their sign without escalating operational expenses.
5. Brand Building & Awareness
Standing out from the crowd of competitors and building a strong brand image is a must to build a profitable business. Currently, digital signage is the best way to achieve this for your business.
Some of the advanced digital signage, such as 3D digital signage can boost your profit like never before. One of the biggest examples of this is, Nike.
High-quality visuals on digital signage help improve brand visibility. Businesses can show their logos, slogans, and promotional campaigns consistently. Over time, this strengthens the brand’s identity. Custom content tailored to your audience makes your brand stand out.
6. Improved Internal Communication
Digital signage isn’t restricted to customers; it’s just as useful for internal communications. In offices, digital signage can disseminate:
- Company news
- KPIs and performance indicators
- Event reminders
- Safety notices
Having these updates on display in public spaces encourages transparency and keeps workers up to date. With accessible features from Acumen CMS, even those who aren’t technical can make scheduling and displaying internal messages a breeze.
7. Eco-Friendly and Sustainable
Going digital translates to reduced paper, ink, and wasted resources. Carbon footprint reduction goes hand in hand with enhanced communication with eco-friendly companies.
Digital signage is a more environmentally friendly option that complements the increasing environmental awareness of today. Moreover, cloud-based solutions such as Acumen CMS reduce the dependence on physical hardware and present energy-saving options.
8. Versatility Across Industries
Retail: Digital screens in retail settings can:
- Greet pedestrians with engaging window displays
- Offer in-store directions
- Encourage seasonal or limited-time promotions
Acumen CMS offers real-time updates to multiple locations, maintaining branding consistency and timely offers.
Healthcare: Hospitals and clinics utilise digital signage to:
- Communicate crucial health information
- Control patient queues
- Ease perceived wait times through entertainment
Acumen CMS offers a safe, compliant content management platform to control sensitive material across multiple screens in real time
Education: Schools and universities utilise:
- Digital notice boards
- Emergency alert systems
- Advertising events and successes
Administrators can easily regulate what students and faculty see throughout campus with a few clicks using Acumen CMS.
Hospitality: Hotels and resorts utilise signage for:
- Greeting visitors
- Schedule of events
- Maps and directions on the property
Acumen CMS facilitates tailoring welcome messages, up-to-the-minute event details, and venue information to enhance the visitor experience.
Why Choose Acumen CMS for Digital Signage?
Acumen CMS is a high-end solution that serves companies of all sizes and industries, if you’re considering utilising the benefits of digital signage. Here’s why it’s unique:
- Convenient-to-Use Dashboard: Control several screens, make content, and set updates without tech skills.
- Personalized Templates: Employ drag-and-drop templates or pre-designed templates for retail, healthcare, education, and many others.
- Cloud-Based Access: Make adjustments whenever, wherever.
- Live Content Updates: Guarantee up-to-date and correct information in all locations.
- Cost-Effective Plans: Affordable pricing for every size, from startups to enterprises.
Conclusion
Digital Signage board is not just a requirement but a necessity for companies looking to increase their ROI. It’s the ideal fit for improving internal customer communication and fostering sales.
Solutions like Acumen CMS simplify it more than ever before to roll out, manage, and grow your signage program across locations and sectors. Ready to change your business? Adopt digital signage today and see its explosive effect in action.
FAQs
A digital signage board is used for promoting information or updates through a digital display screen. It is used for various purposes, like in retail stores, schools, hotels, hospitals and many others.
It enables companies to enhance customer communication, launch promotions in real time, cut printing expenses, and design a more compelling in-store experience. Such are some of the most compelling advantages of digital signage today.
Yes. Although there is a one-time setup fee, companies save in the process by eliminating printing and update costs. Solutions such as Acumen CMS also simplify content management and reduce costs.
Yes. With solutions such as Acumen CMS, users can update content across many screens at any time, from anywhere, from a straightforward online dashboard.
